Style Guide

Below are examples of Ghost’s expansive editing toolset designed to accommodate the extensive needs of modern creators.

Headings

Header tags are what keep your content away from absolute chaos in terms of visual organization. They help your readers understand your writing, they help search engines determine your content.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Callouts

Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards. Each callout card can include an emoji, any length of text with styles and links, and a custom background color.

👻
Create your own platform on the web. Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content.
🎉
It comes with modern tools to build a website. Publish content, send newsletters & offer paid subscriptions to members.
✍️
Publish by web & email newsletter. An editor built from the ground-up for professionals. Calm by design, with advanced workflows by default.

Quotes

You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
Ghost is a fully open source, adaptable platform for building and running a modern online publication

Bookmarks

Miyus
A beautifully handcrafted Ghost CMS theme designed to showcase the voices and stories of creators whether it’s personal stories or professional insights.
GhostCave - Crafting Excellence in Ghost CMS
Unleash the power of Ghost CMS with Ghost Cave. We offer a comprehensive collection of resources, including tips & tricks, tutorials, themes, services, and more.

Products

Miyus

A beautifully handcrafted Ghost CMS theme designed to showcase the voices and stories of creators whether it's personal stories or professional insights.

Get Theme

Images

Once you start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format. Once inserted you can blend images beautifully into your content at different sizes (normal, wide, and full) and add captions wherever needed.

a black and white photo of a lighthouse
Normal - Photo by Volodymyr M / Unsplash
white wooden table near brown chair
Wide - Photo by Bench Accounting / Unsplash
white flower graphic wallpaper
Full - Photo by Martin Adams / Unsplash

Ghost supports image galleries for up to 9 images at a time, all of which are responsively optimised and organised to look their best no matter how many images you add or remove.

Headers

Make a statement with bold section headers in your posts and pages. Insert a header card to add a full width divider that can include a title, subheading, accent color or image background, and a button.

Build your audience

Create your own platform on the web. Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.

Try it out for free

Audio

It’s possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly.

audio-thumbnail
Upbeat Inspiration
0:00
/138.866925

File

You can add downloadable files to your posts in Ghost. File uploads can be used to share multiple types of content with your audience. Files display in your content with a custom name and caption, like this:

Buttons

Add call to action buttons to your posts using button cards. Buttons can be center or left aligned, include custom button text, and link to any URL.

Toggles

Use the Toggle card to create collapsible sections of text in your posts and pages. Great for creating distinct sections in your content, or adding an FAQ section.

When should I use Toggles?

Toggles allow you to create collapsible sections of content which is a great way to make your content less overwhelming and easy to navigate. A common example is an FAQ section, like this one.

Where can I take Ghost for a spin?

Start a free 14-day trial here. You won't be billed at the end, and you'll have access to all features.

If you paste in a URL, like https://ghostcave.org - it'll automatically be linked up. But if you want to customize your anchor text, you can do that too! Here's a link to the GhostCave website.

Lists

Unordered list

  • Item number one
  • Item number two
  • The final item

Ordered list

  1. Item number one
  2. Item number two
  3. The final item

Highlighting

Highlighting text on a web page can help bring important information immediately to the reader's attention. When creating a highlighting text, all you need to do is add a == before and after your text in Markdown card, or you can just select the text and press Alt + Ctrl (CMD) + H keys together.

Video embed

Signup