Customizing your brand and design settings
How to tweak a few settings in Ghost to transform your site from a generic template to a custom brand with style and personality.
As discussed in the introduction post, one of the best things about Ghost is just how much you can customize to turn your site into something unique. Everything about your layout and design can be changed, so you're not stuck with yet another clone of a social network profile.
How far you want to go with customization is completely up to you, there's no right or wrong approach! The majority of people use one of Ghost's built-in themes to get started, and then progress to something more bespoke later on as their site grows.